I’ve got brains in my head and feet in my shoes — and a University of Florida journalism degree in my hand doesn’t hurt. But I became a journalist too early to be taught digital media and too late to not already know how to use it properly. So, I adjusted.
I fell in love with SEO. I'm addicted to social media. I absorbed usability and website architecture. I dabbled in video editing. I tackled Adobe InDesign and Photoshop. I picked up HTML. I'm the product of traditional journalism and digital marketing.
No one grows up knowing they're destined to work in digital marketing. They fall into it, and immediately wonder why the hell they didn't find it sooner.
I’m the daughter of two chemists and sister to a tax lawyer and near-professional poker player. I first wanted to be the first female president. I hate politics. I wanted to be the editor of Rolling Stone. I love to write, but not that much.
When the Gainesville Sun published my first news article, I was more excited to see it online then in the newspaper. I was annoyed I couldn't see how people found it and how many read it. That's when I knew.